The global e-commerce giant Amazon has seen a drastic rise in the Indian subcontinent market where the heavy orders during the mega sale has taken over the bits of every region and orders are out flown in countless numbers. Considering the response of the magnum Indian market, Amazon has now come up with a view to invest heavily in the Indian market.
The company is all boosted by its strong sales number and expanding customer base that it will continue to invest heavily in India.
As per the Amazon Senior Vice President and CFO Brian T Olsavsky said the US-based company has seen sales quadruple during the festive season (pre-Diwali sales) compared to last year.
“We’re really encouraged with what we are seeing, both on the customer side and the seller side. On the customer side, active customer accounts are up 230 percent year-over-year.”
He further added on the company’s vision of more investment and the humongous response it retrieved during the Diwali season sale “We are in the middle of the Denali season that is going really well. Sales are 4x what they were last year,” he said on an investor call. Olsavsky added that the company has been adding 40,000 products a day so far this year on its platform and the number of sellers has grown more than 250 percent year-on-year.
“About 90 percent of those sellers are using our logistics and warehouse services. And as a result, we’ve tripled our fulfillment capacity year-over-year. “So, we are very encouraged, as I said last quarter in India, and continue to invest there very heavily,” Olsavsky said.
Amazon is the giant in the market which competes with Flipkart and Snapdeal, and held a concrete place in the Indian market. The revenue so generated says it all. According to a BCG report, the e-commerce industry in India is expected to touch $60-70 billion (roughly Rs. 3,89,990 crores – Rs. 4,55,044 crores) by 2019 from $17 billion (roughly Rs. 1,10,510 crores) in 2014.
The investment are heavily flowing from Amazon where warehouses are setting up in multiple cities for standard delivery and engage more in the quick access and delivery procedure.
With the sales triggering up in the market as the season is nearing up, this is the best time to outshine with the best results and customer satisfaction.
