Dear Samsung, it is time for you to watch out for your favorite enemy and competitor Apple, as the iconic Iphone-ic brand is planning to set up its most popular fifth avenue like flagship store of NY in Indian malls and streets. With this the war between the two giants will gain all the more fire, as until now only Samsung ruled the store market of India.
Apple has been recorded to have recently filled its foreign direct investment application in order to set up company-owned stores in India after getting proper government clarifications. As a proof, Company’s Chief Executive Officer Tim Cook recently talked of investing more in India to gain a lead globally.
To make this happen, all the esteemed real estate brokerage companies are set to spruce up great availability of 15,000-20,000 square feet area stores and technical support workshops for Apple in metro cities of NCR, Mumbai, Pune etc. This in many ways is a probing indication for Samsung and others to increase their 1,100 sq feet area stores and get in competition.
“The retail war between Apple and Samsung will further intensify, since getting prime location is a problem which both of these brands will soon realize, considering not all space owners may show interest since these are low-margin products,” said the CEO of a top mall in New Delhi.
If not brilliantly competing with the sleek infrastructure of Apple stores which these new flagship stores will exhibit, Samsung has surely started working and negotiating upon getting bigger area stores and their modern revamping in the targeted places, just to be a strong fighter in the league. Good news is that the company has its Seoul’s ‘Samsung D’Light’ store to follow, learn and implement from.
One positive surety which we the consumers will get from this new start from Apple is the ease to get things related to our phones, sorted and solved.
