Baba ka Dhaba and the Magic of Social Media

Baba ka Dhaba, South Delhi
Baba ka Dhaba in Malviya Nagar, South Delhi has gone viral all over India
Baba ka Dhaba, South Delhi
Baba ka Dhaba in Malviya Nagar, South Delhi has gone viral all over India

Kanta Prasad pulled down his cover at regular intervals to uncover an almost innocuous grin, his eyes taking in with appreciation the groups swarming his little food slow down, Baba ka Dhaba, that was desolate and void till only a day back, much as it had experienced the most recent a half year.

On Thursday however, everything changed for the 80-year-old and his family that was near the very edge of penury. Online media spun its enchantment with a video of Prasad mournfully describing the distress of the months since the lockdown being shared broadly across stages — and clients made a shortcut to eat his food as did camera teams, bloggers and columnists.

Baba ka Dhaba, a little blue box at Malviya Nagar in south Delhi, was the cynosure of numerous eyes the nation over, including big names from showbiz who presented requests asking individuals on go there and get themselves a feast.

A day after the lamentable video, #Babakadhaba was moving on Twitter and the food joint was overflowed with a bigger number of clients than it had found in 30 years of being good to go.

“Like ordinary, my folks began cooking at 6 a.m. At the point when they arrived at the shop at 8.30 a.m., they discovered individuals previously arranged outside. For the initial scarcely any hours, we sold just parathas and afterward arranged more things,” said Azad Hind, Prasad’s 37-year-old child.

By 12 early afternoon, all things on the menu, including chapati, rice, blended vegetable, and paneer, all running between ₹10-₹50, were sold out — causing them a deep sense of shock and amazement.

Before COVID-19 negatively affected organizations countrywide, Prasad would make enough to spare ₹4,000-₹5000 consistently. His slow down, which he has been running with his significant other since the mid 1990s, hit its nadir during the lockdown and in the weeks that followed. The older couple scarcely made enough to make a decent living.



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