Tourism has always been one of the strongest sectors of the beautiful historical state of Rajasthan. Rajasthan has always been one of the favourite tourist destinations for tourists around the world. Rajasthan has constantly been portrayed as a desert state and a state with majestic yet colourful history. Tourism is the second biggest industry in the world in terms of people that it employs. Travelling gives you an opportunity to dream, discover and explore the unseen. Keeping in mind the importance of tourism for the state, the Rajasthan State Government under the leadership of Chief Minister Vasundhara Raje has always pushed their limits to present before the people a never seen before Rajasthan.
Through its famous Rajasthan Tourism Advertisement Series, the government tried to bring out, before the people of the world, a Rajasthan in an all new way and succeeded commendably. The series showed how Rajasthan is beautifully yet differently seen through the eyes of different travellers. The unusualness of Rajasthan and its magnificent beauty lies in the eyes of the beholder. It is not just about what Rajasthan has to offer but greatly how you perceive it.
Rajasthan has witnessed amazing growth in the number of tourists visiting the state in the past couple of years and great efforts put in by CM Raje and her team Rajasthan has brought Rajasthan back on the charts by making it the 6th best tourist destination in Asia. Following the league of the previous advertisements, the Rajasthan Government has launched a new advertisement which shares the story of a tourist and how the famous Rajasthan advertisement’s jingle and music “Maati baandhe painjanee, Bangdi pehne baadli, Dedo dedo baavdo, Ghod-mathod baavdi…” was initially formed.
This new video summarizes the perfect essence of how a traveller feels when in the beautiful state of Rajasthan. Chief Minister Vasundhara Raje has said that Rajasthan is not only limited to deserts, sand dunes, forts and palaces but is much more than that. She proudly unveiled the latest edition of Rajasthan Tourism Music Video on her official YouTube channel. CM Vasundhara Raje has set the pace to raise the figure of 35 million tourists’ arrivals to 50 million by 2018. If you’ve been waiting all this while to go to Rajasthan, there is no better time. Pack up your bags, pick your destination and claim your ‘Sthan’. Explore Rajasthan your way and just as the Rajasthan tourism ad tagline suggests, “Come to Rajasthan – Jaane Kya Dikh Jaaye!”
Download the Rajasthan Tourism Ad Campaign track/music click here:
