The extravagant ‘Rajasthan tourism’ campaign has created a lot of buzz about the desert state across the planet. Following the massive success of the tourism campaign, Rajasthan Chief Minister Vasundhara Raje has now decided to launch Rajasthan Tourism 3.0.
Vibrant hues lining the sky, mind-blowing traditions, magnificent fortification, delectable dishes, exquisite costumes are just a fraction of what makes up Rajasthan a tourist’s favourite spot across the country.
Double tourist footfall by 2020
Optimally leveraging the tourism power of the golden state of India, CM Raje-led Rajasthan tourism department roped in Advertising major, Ogilvy&Mather and a surge in tourist footfalls came to pass. This time around, the plan is to double tourist footfalls from 1.5 million to 3 million by 2020.
The brand new advertising campaign coined as Rajasthan 3.0 aims to implement an integrated plan that revolves around experience, infrastructure, cleanliness, security and marketing.
Tourism Campaign: Rajasthan 2.0
The last campaign named Rajasthan 2.0 captured the beauty of enthralling architecture and magnificent landscapes spread across lush greenery and forestation. A glimpse of the Bikaner, Kota, Jodhpur, Jaisalmer was well etched in these six videos which were released as a part of the former Rajasthan tourism campaign led by CM Raje. Have a look at the magical videos which arrests the beauty of the future and charm of the old.
Rajasthan CM Raje described the chronological progression of Rajasthan tourism most beautifully. “This campaign will herald Rajasthan tourism 3.0. Rajasthan Tourism 1.0 of the 80s was about our landscape, the harsh terrain and the adventures immortalised by Satyajit Ray on celluloid. The 90s saw version 2.0, with a forward looking vision which included our heritage properties. With Rajasthan tourism 3.0, we aim to implement an integrated plan that revolves around experience, infrastructure, cleanliness, security and marketing,” she said.
Rajasthan campaign: ‘Jaane Kya Dikh Jaaye’
‘Jaane Kya Dikh Jaaye’: The tagline of Rajasthan tourism campaigns construed Rajasthan from eyes of different tourists spread across different parts of the Rajasthan. The diversity of visuals coupled with astonishing cinematography, the videos spewed the message in abundance: ‘Rajasthan is how you see it’.
Rajasthan is the safest tourist spot: Union Tourism Minister
Mahesh Sharma, Union tourism minister who was also present at the launch, informed that helpline no. 1363 will aid tourists in solving their grievances and seek assistance. The helpline number will be launched in 12 languages on January 26.
“India is safe and our endeavour is to make India safer for the tourists. So we are planning to pack them a SIM card inside their welcome kit, which they will get immediately after landing in India. It is important to showcase our country in the right spirit. Violence is taking place across the planet but India is one of the safer countries in the world and I can say that Rajasthan is the safest,” said Sharma.
Extending the tagline of ‘Jaane Kya Dikh Jaaye’, the multi-crore campaign curated by Ogily&Mather will make Rajasthan reach the corners of the corners. It will usher in a new lease of tourist life for the desert state.
