If you are a Businessman, then you surely are very well aware of the importance of sales for a business. For each and every company, it is very important to have a solid and reliable customer base which is on the increasing trend every day. Not only companies but all agencies and salesmen also have to be on their toes for a big win in the industry. It is the world known fact that your business growth is directly proportional to the sales of your company. Exploring new potential customers is crucial that the retention of old customers.
Out of all the departments, it is the sales department which should be called SUPERHEROES if you own a progressive business. So, for the help of these superheroes, we are coming up with some points from our age old humanities subject- Psychology, to convince people about your products.
We list the tips below to help you Improve your sales your prospective customers:
1. Too many options spoil the Call:
As per the study of Psychology, if the people are given more options for their attention, it spoils your pitch in front of a customer and their brains get confused. They enter a brain mode called Analysis Paralysis. Be precise and pitch your products but if you actually have more than 1 products to sell, then it’s advisable that you sort the products in categories. It is called chunking so that the customer could choose the category best suited to him.
2. Try to grab their attention towards the losses instead of profit:
When you are dealing with an Indian Client base, you might have understood by now that they believe in saving. It is their tendency to save every penny and term it as their income. They are quite emotional about their losses so hit them where it hits harder and highlight the areas where they could suffer lose by not choosing your product. This is the loss aversion psychology terminology.
3. Concentrate on what’s important for you, rather than beat around the wrong bush:
There are people who will never opt for your product. They will always find mistakes and let down your best product, which is best in that particular category. So, it would be best if you don’t beat around the wrong bush and focus on other loyal clients who would actually love your product.
4. Deliver quality with convenience:
As per the benefit-Cost Analysis, people don’t bother when they are paying for quality and convenience. The 21st century has a fast moving world, where people may spend on anything which saves their time. So just focus on delivering results and persuade your customers better.
