Ramdev’s Patanjali Ayurved is planning to overtake the country’s biggest FMCG Hindustan Unilever Ltd by 2019. Ramdev Baba who is popular for yoga has rapidly climbed up the growth ladder in a decade while HUL has been present in India for more than 8 decades. Baba Ramdev founded Patanjali is giving tough fight to HUL.
Patanjali Ayurved has a huge range of ayurvedic products. It has come out with wide range of consumer products and making its position strong in FMCG sector. It is remarkable to see how Patanjali from manufacturing ayurvedic medicines turned to consumer goods company.
It is known that HUL or Hindustan Unilever has been a huge name in FMCG sector with its presence over multiple nations and in India. It has wide range of products and now also added ayurveda range of products now.
What Baba Ramdev said on the expansion?
“We have created capacity of Rs 50,000 crore and we are racing ahead now. Our target is to beat HUL by next year,” Ramdev said at a press conference in New Dellhi.
According to the FY17 report, the sales of Patanjali is Rs 10,561 crore which is one-third that of the listed HUL, which reported sales of Rs 34,487 crore. This year Baba Ramdev’s venture is targeting more than Rs 1,000 crore this year itself from e-commerce.
Patanjali goes online
Patanjali announced partnerships on Tuesday with eight ecommerce companies, including Amazon, Flipkart, Paytm Mall and Grofers, for a mega online push. It wants to reach “every doorstep through a robust online business”.
