In the hustle bustle of our day to day urban lives, we rarely ever pause to think of millions who are completely overshadowed by the dazzling city lights. While we strive our own journey in our lavish homes, there are many living in slums, struggling with their lives.
The red chief has picked on this insight and is looking to acknowledge and celebrate people who try to make a difference. Their latest campaign “Veer” is themed around stories of “Veer” or the selfless heroism of our youth. The compassion, empathy and sheer determination showcased through the examples of “Veer” prove that the impact youth has on the society are the most powerful. In this add Red Chief has created strong marketing campaign targeting the youth building a connection that goes just beyond the product pitch.
Watch the inspiring video here: