The movie Sonu Ke Titu Ki Sweety has outnumbered all numbers for the Bollywood blockbuster Padman, to become the second highest grosser of 2018. It is Padmavat which stands tall on the first spot.
Already popular amongst the youngsters and friends, this film released on February 23 and struck a chord with the audience. Who would have expected that a movie with modestly new faces would become the highest grosser?
Luv Ranjan’s fifth directorial venture, Sonu Ke Titu Ki Sweety became popular due to the robust delivery of his films in the past. The film also leveraged the Holi festivity and frenzy to boost its viewing audience. Within two weeks of its release, Sonu Ke Titu Ki Sweety clocked in a total of Rs 82.17 crore, thereby replacing Akshay Kumar’s Padman. The film starres Kartik Aaryan, Nushrat Bharucha and Sunny Singh in the lead.
Sonu Ke Titu Ki Sweety was not touted to be any big movie of the season, but its songs just twisted the tale for the flick. The peppy and ultra groovy songs of the film sure had the back of the film. The “Dil Chori” song has topped the Bollywood charts for a very long time now.
Expressing his view on the astounding success of Sonu Ke Titu ki Sweety, director Luv Ranjan said, “I am more than happy with the film’s performance. I think this is also proof to the fact that as long as you bring good content to the table, people will always appreciate your work and enjoy it. SKTKS is a film that negates the fact that only a film with huge stars can create big numbers. A lot of times, films do good business without face value but they seldom achieve the kind of numbers that Sonu Ke Titu Ki Sweety has achieved. I am really glad. It just proves the point that I have always believed in, that good content always works.”
“There is no success formula. If you see the similarities between the Pyaar Ka Punchnama series and Sonu Ke Titu Ki Sweety, they are primarily the similarities of language. It is not a formula, it is just how I write. If a film is set in Northern India, there is going to be a certain language that the characters speak and that is the language I write for them. And till now, people are enjoying it,” Ranjan added.