In 2012 a new app was launched and it turned out to be a big hit among the youths of the country and that was none other than your favorite Tinder App. Not yet there? You certainly are missing on a lot then. Let us tell you that this Mobile App is a dating app where according to your choice you could find a suitable match and what happens next is absolutely your smartness. Read further to know how this Mobile dating app Tinder is fueling a social revolution in India
This app was launched in 2012 and the recent reports say that it has jumped to a 400% growth in the app installers in India in the year that’s gone. India is on it’s verge to become the first country to hold the maximum number of youths and thus it was a great platform to launch an app like such. Did we tell you the majority is the women on Tinder and the more than 90% of the total users are aged between 18 and 34.
Its first international office was opened in the capital cityDelhi and is headed by Taru Kapoor who is a MBA from Harvard. She says, ““The Viral Fever approached us with the idea of bringing alive the Tinder app experience through a humorous sketch. We were excited to showcase to our users in India the possibilities that await them at every swipe. Tinder is built for people to connect on mutual interest. The app experience is designed in such a way that puts users solely in control of their interactions while also reducing the fear of rejection.”
Yes, you got it correct. Your favorite YouTube channel TVF is also responsible for this great takeover by an app over the youth. Arunabh Kumar, TVF Group’s founder and creative experiment officer says, “Tinder is actually the brand which has changed and actually impacted the culture very positively. Tinder is actually the brand which has changed and actually impacted the culture very positively. “The idea of Eat, Pray…Swipe | Tinder Qtiyapa came from a simple thought of bringing the app to real life. The purpose of this sketch was to bend our rigid cultural taboo against dating apps and make women aware that there are sound and decent men out there at the swipe of a finger.”
That is such a social revolution brought in by Tinder. Isn’t it? Social Media is certainly on the verge to take over other forms of media. Or has it already done that?
Anyways, have you made your match for the coming Valentine’s Day? No? You better gear up!
