The pace of growth of Patanjali Ayurved Ltd is really worth-worthing. It is giving tough fight to MNCs in India. Baba Ramdev is already into Ayurvedic personal care and food products. Recently, Patanjali Ayurved Ltd had launched packaged drinking water brand called Divya Jal. Now, Patanjali will soon launch products in the dairy and apparel business this year.
“With this we will be in 11 categories. The total market size of these two categories will be Rs 20 lakh crore. We will enter both within this year,” said Yoga guru Baba Ramdev. Baba Ramdev took a dig at multinational companies like Hindustan Unilever, Colgate and Nestle and called his company the best in terms of trust and will become no. 1 in terms of revenue too.
HUL, had an annual turnover of Rs34,487 crore in fiscal year 2017 (FY17), making it the country’s largest fast-moving consumer goods company while Patanjali Ayurved’s turnover stood at Rs10,561 crore and the firm announced it will cross sales of Rs20,000-25,000 crore in FY18 as per Ramdev Baba.
Patanjali has also roped in retired Army and police officers to train recruits who will work as private security guards with Ramdev’s Parakram Suraksha Private Limited. Along with this, Patanjali Ayurved also plans to enter the restaurant business dominated by McDonald’s, Kentucky Fried Chicken and Subway in India. The new venture will leverage the popularity of the Patanjali brand in the already crowded restaurant market.
In fact, Ramdev has also spoken of creating about five lakh jobs in the coming years through domestic expansions. Patanjali is hoping to clock Rs 50,000 crore in revenues by 2020. As per sources, Ramdev Baba is likely to bring an initial public offer (IPO).
To further expand its reach globally, guru Baba Ramdev is going digital. In collaboration with Google and Facebook, Patanjali is for the first time investing in advertisements tailored for online audiences.