It now appears Amazon is making tentative steps to start offering flights. Powered by India online travel agency Cleartrip, Amazon has begun offering domestic flights in India.
Hospitality consultant Robert Cole tweeted screenshots of the Amazon domestic flights.
Big News: @amazon launches #flights in India on @amazonpay page. Travel industry will be buzzing about this for the foreseeable future. Airlines, online & traditional travel agencies, plus all those 100+ million Prime subscribers should take notice… pic.twitter.com/TCzELUN7jO
— Robert Cole (@RobertKCole) May 16, 2019
Airlines such as Vistara UK, GoAir, SpiceJet, and Indigo were among the carriers offering flights through the Amazon pay service, which offered up to 2,000 rupees ($28.50) cash back on bookings. Amazon customers would see the rebate in their Amazon Pay balance within 48 hours.
The 2,000 rupee cash-back offer was for Amazon Prime members on bookings of 20,000 rupees or greater, and 1,600 rupees cash back for other customers so there are incentives to join Amazon Prime in India, a key growth market that Amazon is targeting. Amazon counts more than 100 million members in its Amazon Prime loyalty program.
Cashback is a very popular way for Indian e-commerce sites to gain users and traction.
Amazon is obviously testing ways to get back into the travel industry with the burgeoning effort with India domestic flights. It is doing so through the partnership route rather than building Amazon flights offering from scratch.
With all the services, from electronics to groceries and perhaps pharmaceuticals, available on Amazon.com and through its app, adding travel could potentially make Amazon an even more ever-present Super app than it already is.