Flipkart being one of the biggest E-commerce portals of India, is now framed for offline sales for the population not savvy to internet. Starting with mobile phones made available through dedicated stores, where one can take a look and feel of desired phones and then place order on Flipkart App. Customers visiting these stores will have option to take delivery at their home address or at the same store.
The business model is recognized as an assisted e-commerce model, for now the company has restricted it to phones only, where walking-in buyer would be helped by the shopkeeper, those who are not comfortable with the internet.
The company has come up with these stores in big cities, focusing on consumer of 3-tire and 4-tire towns. The experience center is accommodated in 30 outlets across 19 cities, of the mobile retail chain Spice Hotspots.
Flipkart as an e-commerce giant has already en-cashed the market during Navratra and Dusshera, launching a ‘Big Billion Days’ sale on mobile apps. The post sale reports suggested that Flipkart had got a business turnover of more than $300 million, nearly two-third of turnover was summed to Smartphone segments.
Such high sale and popularity among the Indian buyers has inspired company for initiating its new business model with mobile phones.
Media reports published after ’Big Billion Days’ suggests that, during the 5-days sale company has sold phones worth $60 million. Ankit Nagori, Chief Business Officer in his quote to media claimed that “Our smartphone numbers have grown in very high triple digits over the last one year.”