YouTube on Tuesday announced India is its largest and fastest growing audience in the world with more than 265 million monthly active users. This represents a growth of nearly 18 percent over last year’s numbers when YouTube had 225 million monthly active users in the country.
Susan Wojcicki, YouTube’s CEO, said in a statement quoting ComScore data, “It is this incredible variety of content combined with the growing reach that makes YouTube a perfect platform for brands to drive personalized engagement,”
At its annual flagship event, Brandcast, Google-owned YouTube shared insights on the exponential growth of the online video ecosystem and how it is interlinked to India’s Internet growth story.
“India is now both our biggest audience and one of our fastest growing audiences in the world. YouTube today has become the first stop for users to consume content, whether they’re looking for entertainment or information.” Said Susan.
Free/cheap data plans put us on number one consumer position
In the past year, YouTube’s consumption on mobile has increased to 85 percent, with 60 percent of the watch time coming from outside of the six largest metros in the country.
YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber-milestone, while just five years ago, there were only two creators with a million subscribers on the platform.
Separately, YouTube VP of Product Management, Adam Smith, said that daily active users in India have grown 100 percent year-on-year. Reliance JIO and subsequent price cut in mobile data charges by mobile network companies led India to this position.