2.0 Audio Launch: Get ready for the most Extraordinary Promotional Event in the History of Indian Cinema

2.0 Audio Launch

2.0 Audio launch, the most awaited musical event of the year, is almost here. The magnum opus starring Superstar Rajnikanth and Bollywood’s Khiladi Akshay Kumar has already created enormous buzz. Today, the audio launch of the movie is going to be organized in a grand event at Burj Khalifa in Dubai. The event will be attended by various celebrities along with the cast and crew of the movie. Reportedly, Dubai King is also going to be there for the occasion.

2.0 Starcast at a press Conference in Dubai

2.0 Starcast at Press Conference in Dubai (Image Courtesy: Deccan Chronicles)

2.0 Audio Launch Facts

• This audio launch is reportedly the biggest audio launch ever in the history of Indian cinema. With this, 2.0 has become the first film to have its music launch organized at Burj Khalifa. Being a grand event, the permissions have been sought from Dubai Government.

• Talking about the launch, the budget of the event is estimated to be around INR 12-15 Crores. LEDs worth INR 2 Crores have also been installed in different malls of Dubai for the live telecast of the launch. If reports are to be believed, AR Rahman is going to perform live on the movie’s songs with a 125-member symphony. Other than that some dance performances are also going to take place.

2.0 Poster on Burj Khalifa Tower

2.0 Poster digitally displayed on Burj Khalifa Tower (Image Courtesy: Deccan Chronicles)

• The list of hosts includes filmmaker Karan Johar, RJ and Actor Balaji and Baahubali star Rana Daggubati, who will be managing the Hindi, Tamil, and Telugu sections. The guest list also includes UAE Prime Minister Mohammed Bin Rashid Al Maktoum as well as South Superstar Kamal Hassan.

2.0 Movie Facts

• 2.0 is said to be the sequel to Shankar’s superhit flick Enthiran, a sci-fi entertainer that was released in 2010. However, the latest version 2.0 is going to show a completely different storyline.

• 2.0 is India’s most expensive film with a budget of INR 450 Crores whereby around INR 90 Crores has been spent on the VFX technology.

2.0 Audio Launch Poster

2.0 Audio Launch Poster Flown in the Air (Image Courtesy: Deccan Chronicles)

• The film is going to be released around Republic Day in 15 languages including Tamil, Telugu, English, Hindi, Japanese, Chinese, etc. It’s also going to be the first Indian movie that will have a simultaneous release in China.

• The Satellite rights of the movie for Hindi, Telugu, and Tamil versions have been bought Zee network for a whopping amount of INR 110 Crores. Moreover, the theatrical rights for its Hindi version have been bought at the price of INR 80 Crores. Basically, the makers have recovered INR 200 Crores even before the release of the movie.

Although the mere presence of Thalaiva Rajnikanth is enough to make any movie a blockbuster, the visual effects and budget of the movie have added even more value to the film. Besides, Akshay Kumar looks unrecognizable in the role of the villain.

The film has been directed by S. Shankar and Produced by Lyca Productions. The background score of the movie is from AR Rahman. This is the first time that actors Akshay Kumar and Rajnikanth will be seen sharing the screen space. Other actors of 2.0 include Amy Jackson, Sudhanshu Pandey, and Adil Hussain.



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