It was the day when Shilpa Shetty and Raj Kundra launched Viaan Mobiles which is named after their son name Viaan. The three year old son Viaan of the celebrity couple launched as a brand name with this huge market launch. There are five variants of the mobile phone which are available with specialized personal service are ranging between Rs 849 to Rs 12,999.
The mega launch of the phone showed up several celebrities at the event like Malaika Arora Khan, Farah Khan, Manish Paul and Jeetendra in attendance.
The elated mother said in the event “the stats say that India happens to be the second-largest consumer of mobile phones. And that was the deal-clincher for us to even make a foray here. I’ve also heard that we buy around 2 crore phones in a month in just India and 80 percent of those phones are below Rs 10,000,. “And we cater to that market. I think even if we are able to conquer around 2-3 per cent, which is about 5 lakh mobiles in a month, we’ll be home and that’s what we’ve stepped out to do.”
The happy father also said to the media “For us in India, the choice was mass or class and we decided with Viaan to bring the class to the mass. I get to launch not only a mobile phone in this booming mobile phone market but it’s also on my son’s name. I’ve been part of this since inception and we’ve made sure that in this cluttered phone market, what could we do different than what’s been there and done already. We are the first Indian phone brand to launch simultaneously in seven countries.
The unique feature with which the Viaan mobile will swing in the market is its ‘V-Assist’ feature. This feature is exclusively for Viaan Smartphone users and will support with personalized concierge service which will support the users with best deals on products and services. For now, V-Assist offers services in the field of travel, entertainment, shopping, gifting and utilities.
The services are currently available in two languages Hindi and English. The variants include V-1.8, V-Emerge, V-Empower, V-Encore and V-Eternal. The phones are launched at different price ranges to suit the needs of multiple consumers and it includes one-year free subscription to V-Assist.
