In auction for the getting the media rights for broadcasting India’s home matches, six companies are battling Star India, Sony Pictures Network (SPN), Reliance Jio, Facebook, Google and Yupp TV. Out of these companies, Star and Sony are expected to be the front-runners as six companies. For this purpose, the Board of Control for Cricket in India (BCCI) is also preparing for its first ever e-auction on Tuesday in Mumbai. The winning company will have broadcast rights from April 2018 to March 2023.
In the process of bidding, all companies will be assessed by BCCI’s legal team, and will be given an id and a password. In the process, the bid will be flashed on the screen without disclosing the bidder’s name. Bidders will be given 30 minutes to increase the bid with a minimum increase of Rs 25 crore.
There are few categories given for the auction. Like, for period of one year 2018-19, the per-match value for the global TV and ROW Digital Rights is Rs 35 crore, Rs 8 crore for Indian sub-continent while Rs 43 crore will be the starting bid for the Global Consolidated Rights. While talking about period of 2019-2023, the per-match value package is Rs 33 crore, Rs 7 crore for Indian sub-continent and Rs 40 crore for the Global Consolidated Rights.
Well… India is expected to play 22 Tests, 42 ODIs and 38 Twenty20 Internationals at home in the next five-year cycle.
