The Brand Trust Report in its study for 2016 stated Gujarat as a leading brand producer. The popular Jewel of Western India has been a successful bearer of not just one or two outstanding brands, but eight booming brands from eight different categories.
N. Chandramouli, CEO, TRA (Trust Research Advisory), along with this first quarter report, also said “Gujarat has a tradition of successful businesses, and truly speaking business is nothing but trust manifested. The pro-active and walk-the-talk approach of the region truly represents the future of India and epitomizes development in its complete strength. Getting Gujarat brands as category leaders in trust shows how these brands have now begun to pervade the national consciousness.”
The A rated list of Gujarat brands goes like this:
1.
| AMUL (Taste of India) | 41st Rank | Dairy Diversified Brand |
2.
| FOGG (Bina gas wala body-spray) | 67th Rank | Deo/Perfume Category |
3.
| BALAJI (Crunchy Food for Fresh Mood) | 124TH Rank | Packaged Snacks Category |
4.
| SINTEX | 214th Rank | Manufacturing-Diversified Category |
5.
| VADILAL (Happiness ka Swaad) | 277th Rank | Most Trusted ice cream brand |
6.
| AJANTA | 282nd Rank | Home Care & Clocks Category |
7.
| SYMPHONY | 579th Rank | Coolers Sub-Category |
| ASTRAL PIPES (Where innovation flows) | 870th Rank | Pipes Category |
This year’s examination was conducted among 2,500 consumer-influencers across 16 cities, and generated around 6 million datapoints and 20,000 exclusive brands, making it the most concentrated study on Brand Trust globally. A clear winner of which became Prime Minister’s abode with all its superbly famous brands!
