India occupies 7th position to become the world’s most valued ‘Nation brand’ moving up by one position. India cling an increase in its brand value by 32 percent that rounds for $2.1 billion.
However, US remain on the top by holding a value of $19.7 billion. China and Germany maintained a good position at the second and third position, according to the annual report on world’s most valued nation brands compiled by Brand Finance. The report says it all where the Modi government inclined the nation to raise its value and get a rise.
The most amazing fact is that the surge of 32 % of India’s brand value nation seems to be the highest among the list of top 20 countries. A growth that is truly commendable.
As per the Brand Finance “it measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism employed to value the world’s largest companies.”
The reports say that India’s “Incredible India” slogan works wonder for India while Germany hampered due to it Volkswagen crisis.
US remain only on the top with its powerful investment and business climate. It also added “this soft power will help the US to retain the most valuable nation brand for some time after China’s seemingly imminent rise to become the world’s biggest economy.”
How it is calculated?
The nation brand valuation is based on five year forecasts of sales of all brands in each nation and follows a complex process. The Gross domestic product (GDP) is used as a proxy for total revenues.
India is the only nation amongst the BRICS (Brazil, Russia, China and South Africa) nation that has got such an increase in its brand value while others have witnessed a dip in the brand value.
China’s turbulence and a low in economy has also accounted to the fact of dip in certain nation’s brand value.
