Dhanteras is a festival that unleashes many prolific number of shopaholics who buy commodities where it gold is on priority basis. As we know that Indians are crazy about gold and it is an auspicious thing for them to buy gold, Dhanteras gives a license.
Well, coming to the importance and significance of Dhanteras that drops down day before Diwali that is on 9th November 2015. Dhanteras commences the first day of this five day festival which is quite the largely celebrated festival in every household. Where homes are decorated with lanterns and lights, the shopaholics are doing their bit in this parade of shopping. This festival is also known as Dhanatrayodashi and the word Dhanteras itself means wealth and prosperity. It falls in the month of Ashwin, and is celebrated on the 13th Lunar day according to the Hind.
Dhanteras holds special remark for businessman who purchases gold on this day. It is a legacy that has been continued since ages and buying gold is must on Dhanteras. Devotees try to please Goddess Lakshmi and Lord Ganesha by singing traditional devotional songs, mantras and seek their divine blessings. As per old beliefs, it is said that Goddess Lakshmi visits home and grants her devotees with prosperity and well-being. But generally everyone chooses Dhanteras to invest in gold bars or jewellery. New clothes and utensils for Diwali are also bought on this auspicious occasion.
On this day of Dhanteras, Lord Kubera the God of wealth is worshipped along with goddess Lakshmi. However, Lakshmi Puja on Dhanteras must be performed during Pradosh Kaal which usually starts after sunset and approximately lasts for 2 hours and 24 minutes. The shubh muhurat for performing Goddess Lakshmi and Lord Ganesh puja on the day of Dhanteras is from 5:50 PM to 7:05 PM on 9th Nov, 2015.
While buying Gold on Dhanteras is tradition, there are shopaholics who beyond gold, buy everything they could grab as spending on this day is considered propitious. Shopaholic’s dense shops in large numbers and all you can see is the flooded market.
To this note, online shopping has also played a humongous role where people are churning out their money in online shopping which is considered more convenient. Dhanteras deals are also flooding on the online as well as local market. The young generation eye on good offers on Diwali, others look for deals in the local market as this is the day to hop on everywhere from where you want to buy.
