Race 3 makers are adopting a robust marketing strategy to reach out to the public. There are layers of marketing happening in the promotion of the film ahead of the release. The makers of the film initially introduced each and every character of the film on social media. Not all of them were introduced on one day but every character had a day dedicated to him.
And, now, Salman Khan has revealed a new poster dedicated to the lead pair and their chemistry. The poster has Salman holding a gun and Jacqueline by his side. While he is looking directly into the camera, Jacqueline is looking in a different direction. In the third set of marketing strategy, the filmmakers have got the new poster to the forefront.
The poster has Jacqueline Fernandes looking sensuous and spewing the “BeautyWithMind” vibes while looking in a sideways direction, possibly looking into the infinity of shrewd opportunities. It has Salman Khan holding hanging a gun on her back and giving the patent “Race” smile.
Although the last two editions of the film were helmed by Abbas Mustan, the project is now being headed by Remo D’ Souza. The first edition had Saif Ali Khan, Bipasha Basu, Akshaye Khanna, Katrina Kaif and Sameera Reddy among others. The second edition had John Abraham, Jacqueline Fernandez and Deepika Padukone. The third edition, however, will star Salman Khan, Bobby Deol, Jacqueline Fernandez and Saqib Saleem.
The third installment of the Race franchise is produced by Salman Khan Films and Taurani under the banner of Tips Films. Race 3 is slated to hit the theatres on Eid, June 15.