eNAM, an acronym for electronic National Agriculture Market is a pan India e-trading portal developed for promoting the services of the APMC (Agriculture Produce Marketing Committee). The project was launched back in 2016, to familiarize farmers with digital technologies. The idea was to create a unified market where farmers can directly sell their agricultural commodities to potential customers, without involving the middlemen. Rajasthan government, a patrol of digitization, made an attempt to rope in maximum farmers in the national drive.
Consequently, the government added new mandis in Rajasthan to the eNAM portal. Initially, only Ramjang Mandi in Kota, a seller of the black gram was included in this ambitious online agriculture trading scheme. However, to ensure complete transparency in the selling process, the government integrated 400 mandis by March 2017 in the eNAM portal. The government intends to integrate the remaining 185 mandis by March 2018.
Why is eNAM Beneficial for Rajasthan Farmers?
Rajasthan, being the largest state in India, has a vast geographical region under cultivation. The Hadoti belt, in particular, comprising of Kota, Bundi, Jhalawar and Bundi show great potential for agriculture. Surplus quantities of grains, oilseeds, fruits, vegetables, and pulses etc. are produced in this region. To popularize the rigorous efforts of Rajasthan farmers worldwide, Raje government promoted eNAMs at GRAM (Global Rajasthan Agritech Meet) held in Kota and Jaipur last year. The idea was to digitize the sale/purchase process of agricultural goods.
The center’s ambitious project eNAM provides a single window platform containing all APMC related services. If Rajasthan agriculture minister Mr. Prabhulal Saini is to be believed, the fragmentation of local markets hinders the flow of goods from one bazaar to another. Escalating prices, changing mandi policies and brokerage are a constant thread to farmers.
eNAM effectively resolves these challenges by bringing all farmers in the country on a single trading platform. Through these online mandis, it’s easier to check real-time prices of specific crops, interact with customers on a regular basis and take decisions based on actual demand and supply.
The system simplifies the payment procedure and farmers get paid for their intensive hard work, which is why the government wants to use it as a means to attract investment opportunities for Rajasthan farmers.