Online is old news. Online in social media is today’s news. Social media is not a subset of the internet but social media is the internet. Today, we don’t have a choice on whether we do social media; the question is how well we do it. Nowadays, social media is the easiest place to find something. Marketing is no longer about the stuff you make, but the stories you tell. The strength of your social media is determined the strength of your content. Everything you post on social media impacts your personal brand. How do you want to be known? A brand is no longer what we tell the consumer is, but rather what consumers tell each other. Social media is an online platform to help promote self to a wider audience within limited time period. Marketing for any business is as essential as any other aspect. The best form of marketing today is no other than the social media marketing. Social Media Marketing is about identifying the essence of engagement.
Social media is like a snowball rolling down the hill. It is only gaining speed. A few years from now it will become a standard. The power of social media is when it is built on top of real activity. David Alston aptly said, social media is not a media, rather a key to listen, engage and build relationships. Social media undoubtedly is one of the most influential and fast medium of disseminating any sort of information. Don’t use social media to impress people, rather use it to impact people. How? This is when social media marketing that we have been talking about a lot comes in. You might be thinking why social media marketing? So today here we are with 7 reasons why social media marketing is an absolute must:
- It showcases your brand like never before.
- It helps you develop a loyal community of prospects.
- It increases digital exposure and allows you to promote your brand taking it to another extent
- It helps you gain trust on your company by making people believe that you are doing something that is genuine and authentic as you get a chance to closely interact with the clients and customers.
- It definitely helps you expand the sales of your product/service.
- It helps your website rank and gives you more traffic than ever before
- It is cheaper than any other marketing tool and thus helps you to cut down your marketing expense and save.
