In a developing country like India its the foreign brands that rule the market. According the new study and list issued by the Ipsos (global research firm) the search engine giant Google ranks number one in terms of its influence among the users and in the market. Among the top 10 brands ruling in the country, the list had Airtel and SBI on the bottom two of the list and Facebook, Microsoft, Gmail, Samsung among the top five most influential brands. Also, Flipkart- the online shopping website ranked number 7th in the list with WhatsApp ranking sixth and Amazon on number 8.
Amit Adarkar, the India Managing Director, Ipsos said, “Brands are more than just corporate logos. They have meaning, personality, even attitude. The role brands play in our lives and the world at large is becoming more important. From improving our personal well-being to transforming the communities and societies we live in, many brands today are driven to make a dent in the universe.”
