Truecaller is the most basic and needy app that facilitated many by knowing the identity of the unknown calls and also blocks the spam calls. Truecaller progressed with its quite essential idea and now marks a place in every smartphone holder’s phone. Well, the idea that manifested a boon in the market and thanks to the latest apps that make users intact to the spilled out information all recollected at one place that is our phone through these apps. Coming to truecaller which has crossed this huge mark of 100 mn users only in India, it is quite a sign of smartphone avid users.
Kari Krishnamurthy, vice president of growth and partnerships in Asia said “It’s heartening to see the enormous and enthusiastic support of our users, which has helped us to reach the 100 million mark in India today. This underscores the value and benefits the app offers to our users. Truecaller has solved the most basic but inherent problem for millions of users and as we move forward our aim is to take this experience to every corner of the country.”
The truecaller app identifies 900 million calls in a month and one out of seven calls is spam. As the basic source of income for truecaller was only bound to subscription with the premium customers, it has now widened its horizon and has planned a lot of partnerships to get more business. It has partnered with Airtel, Tata Docomo, Gionee, Obi, Celkon, Micromax, Microcsoft, and Cyanogen among others.
While the company has tried to amalgamate a bit of Bollywood slice for the promotion as per the market strategy, the famous ad by Nawazzudin Siddiqui “Take the Right Call’, is undoubtedly making the buzz.
The company has also planned out to enter into the tier II and tier III markets in the country to introduce the users explore the world of Truecaller to inhibit a smarter communication experience.
The Truecaller app is available on Android, iOS, Windows Phone, BlackBerry, Nokia feature phones, Tizen, and Firefox. Additionally, the free Truedialer app is available on Android and Windows Phone.
Truemessenger is available for free on android, and is complimentary for the truecaller and truedialler apps.
